Advertising essays

Advertising essays Imagine you are on the beach, water clear as crystal, grabbing for your beach towel to dry your salty body off, you realize?I don't smell as fresh and sexy as a women should.? You open your Cosmo Girl Magazine that was purchased to help you lounge on the sand and find the solution to your stinky problem, Davidoff's Cool Water perfume for women. You can be dirty and wet as a stray dog, and you will still smell sexy and irresistible with the scent illuminating from your skin. Davidoff's Cool Water advertisement draws potential customers in by its dripping wet exotic, flawless, picture perfect woman who can make men want her and make women want to be her alongside the crystal blue perfume bottle. The idea of the advertisement is to first get your attention and then to make you desire the product. According to Jib Fowles, author ofAdvertisings Fifteen Basic Appeals,? this simple yet attention grabbing advertisement has one goal, to appeal to all the needs of consumers. Based on Fowles? essay, this ad uses three basic appeals to meet its purpose: the need for sex, the need for affiliation, and also the need for attention. Let's talk about sex baby?,? this subject is one of the quickest ways to grab a consumer's attention. To shock a viewer or to show something unexpected and rebellious will stop anyone from turning the page to quick. And in addition any consumer who agrees of disagrees with the ad's intent will form their own opinion remember the ad, which is theresponse most advertisers seek? (Fowles 65). In Cool Water's ad, the image of the beautiful women let's men and women both use their imagination with no limits. Men may envision any women of their heart smelling as sexy as the women looks and uses the ad as a reference for the next gift he purchases his mate. Women will also turn their attention to the ad. The attractive woman appears simple and flawless and women may consider how they themselves may attempt flawle...

Biography of Benjamin Banneker, Author and Naturalist

Biography of Benjamin Banneker, Author and Naturalist Benjamin Banneker (November 9, 1731–October 9, 1806) was a self-educated scientist, astronomer, inventor, writer, and antislavery publicist. He built a striking clock entirely from wood, published a farmers almanac, and actively campaigned against slavery. He was one of the first African Americans to gain distinction for achievements in science. Fast Facts: Benjamin Banneker Known For: Banneker was a writer, inventor, and naturalist who published a series of farmers almanacs in the late 1700s.Born: November 9, 1731 in Baltimore County, MarylandParents: Robert and Mary BannekyDied: October 9, 1806 in Oella, MarylandPublished Works: Pennsylvania, Delaware, Maryland and Virginia Almanack and Ephemeris, for the Year of our Lord, 1792Notable Quote: â€Å"The color of the skin is in no way connected with strength of the mind or intellectual powers.† Early Life Benjamin Banneker was born on November 9, 1731, in Baltimore County, Maryland. Although he was born a free man, he was the descendant of slaves. At that time, the law dictated that if your mother was a slave then you were a slave, and if she was a free woman then you were a free person. Bannekers grandmother Molly Walsh was a bi-racial English immigrant and an indentured servant who married an African slave named Banna Ka, who had been brought to the Colonies by a slave trader. Molly had served seven years as an indentured servant before she acquired and worked on her own small farm. Molly Walsh purchased her future husband Banna Ka and another African to work on her farm. The name Banna Ka was later changed to Bannaky and then changed to Banneker. Benjamins mother Mary Banneker was born free. Benjamins father Rodger was a former slave who had bought his own freedom before marrying Mary. Education Banneker was educated by Quakers, but most of his education was self-taught. He quickly revealed to the world his inventive nature and first achieved national acclaim for his scientific work in the 1791 survey of the Federal Territory (now Washington, D.C.). In 1753, he built one of the first watches made in America, a wooden pocket watch. Twenty years later, Banneker began making astronomical calculations that enabled him to successfully forecast a 1789 solar eclipse. His estimate, made well in advance of the celestial event, contradicted predictions of better-known mathematicians and astronomers. Bannekers mechanical and mathematical abilities impressed many, including Thomas Jefferson, who encountered Banneker after George Elliot had recommended him for the surveying team that laid out Washington, D.C. Almanacs Banneker is best known for his six annual farmers almanacs, which he published between 1792 and 1797. In his free time, Banneker began compiling the Pennsylvania, Delaware, Maryland, and Virginia Almanac and Ephemeris. The almanacs included information on medicines and medical treatment and listed tides, astronomical information, and eclipses, all calculated by Banneker himself. Many historians believe that the first printed almanac dates to 1457 and was printed by Gutenberg in Mentz, Germany. Benjamin Franklin published his Poor Richards Almanacs in America from 1732 to 1758. Franklin used the assumed name of Richard Saunders and wrote witty maxims in his almanacs such as Light purse, heavy heart and Hunger never saw bad bread. Bannekers almanacs, though they appeared later, were more focused on delivering accurate information than on communicating Bannekers personal views. Letter to Thomas Jefferson On August 19, 1791, Banneker sent a copy of his first almanac to Secretary of State Thomas Jefferson. In an enclosed letter, he questioned the slaveholders sincerity as a friend to liberty. He urged Jefferson to help get rid of absurd and false ideas that one race is superior to another. Banneker wished Jeffersons sentiments to be the same as his, that one Universal Father...afforded us all the same sensations and endowed us all with the same faculties. Jefferson responded with praise for Bannekers accomplishments: I thank you sincerely for your letter of the 19th and for the Almanac it contained. No body wishes more than I do to see such proofs as you exhibit, that nature has given to our black brethren, talents equal to those of the other colours of men, that the appearance of a want of them is owing merely to the degraded condition of their existence both in Africa America...I have taken the liberty of sending your almanac to Monsieur de Condorcet, Secretary of the Academy of sciences at Paris, and member of the Philanthropic society because I considered it as a document to which your whole colour had a right for their justification against the doubts which have been entertained of them. Jefferson later sent a letter to the Marquis de Condorcet informing him about Banneker- a very respectable mathematician- and his work with Andrew Ellicott, the surveyor who marked the boundaries of the Territory of Columbia (later the District of Columbia). Death Declining almanac sales eventually forced Banneker to give up his work. He died at home on October 9, 1806, at the age of 74. Banneker was buried at Mount Gilboa  African Methodist Episcopal Church  in  Oella, Maryland. Legacy Bannekers life became the source of legend after his death, with many attributing certain accomplishments to him for which there is little or no evidence in the historical record. His inventions and almanacs inspired later generations, and in 1980 the U.S. Postal Service issued a stamp in his honor as part of the Black Heritage series. In 1996, a number of Bannekers personal belongings were auctioned, and some of them were later loaned to the Benjamin Banneker Historical Park and Museum. Some of Bannekers personal manuscripts, including the only journal  that survived the 1806 fire that destroyed his home, are in the possession of the Maryland Historical Society. Sources Cerami, Charles A.  Benjamin Banneker Surveyor, Astronomer, Publisher, Patriot. John Wiley, 2002.Miller, John Chester.  The Wolf by the Ears: Thomas Jefferson and Slavery. University Press of Virginia, 1995.Weatherly, Myra.  Benjamin Banneker: American Scientific Pioneer. Compass Point Books, 2006.

Titanic Film Movie Review Example | Topics and Well Written Essays - 500 words

Titanic Film - Movie Review Example The paper tells that in the movie â€Å"Titanic† each scene, irrespective of the situation, you would be swept off your feet, seeing its beauty. A typical example of mere creation would be the scene which shows the ships logo. The movie opens with a sepia tone scene of the first voyage of the ship. Slowly as the camera covers the entire ship, it shows that Titanic is the most elegant, grandest and beautiful ship to be ever made on the face of the earth. It shows how majestically it floats in the mighty Atlantic Ocean, even the smoke churning out of the tall smoke towers on the top of the ship, and with the most soulful hymns, to add icing on the cake. She simply becomes the metaphor for Eden, sailing in the ocean of blue. Slowly we see the title, ‘TITANIC’, which appears over dark waters, which eventually speaks of her story, in the same way as Eden, as she will also fall into the darkness of the water. ‘I’m flying’. This happens to be the most beautiful and memorable scene in this movie. Who could ever forget the scene when Jack and Rose stand on the frontest tip of the mighty ship and opens their arms wide, and feel like they are flying. Everything was perfect in this scene, the sun setting, the beautiful hymns of ‘Every Night In My Dreams’, Rose’s clothes and hair symbolizing her freedom, which she is beginning to move into, and the words that she says, â€Å"I Trust You†, to Jack. These aspects make it one of the most beautiful romantic scenes in the history of Hollywood.

American Idea Essay Example | Topics and Well Written Essays - 750 words

American Idea - Essay Example This disposable culture is the latest and greatest American contribution to history. But it is also true that it does not provide any alternative form of storage. This has led to a lot of instability. Consider finding a library under the earth due to some natural calamity, we could still have access to the books once the repairs are done but what would be the state of the computer related memory storage systems such as memory sticks,CDs etc.We will have absolutely no access to these regardless of how much storage space they hold. If any one has committed any wrong act, the person is punished. And hence there is justice for all. But in spite of this rule, there have been so many loop holes and there have been instances where evil minded people, smugglers and other criminals who get away with their wrong doings. Independence/freedom is the core value which is given most importance in this world. Everyone wants freedom and independence which is good and will definitely boost up ones positive attitude. But this freedom is also misused in several ways. Children who are so young become victims to so many criminal activities such as taking drugs, becoming alcoholics or chain smokers which are very harmful to health all just because they have the freedom to do what they want. It fosters an excessive individualism, an unfettered reliance on markets, and an unrelenting distrust of government - each of which impedes our capacity to address urgent societal problems. We adapt to change while remaining anchored to core values. Change is inevitable and people believe it only because of adapting to change we have grown so far. And America leads the way here as well.Globalization, terrorism, resource scarcity, consumerism and technological advances are among the forces that test economical and political institutions and our values. An information free-for-all makes it hard to discover truth and distinguish between the significant and the trivial. And hence a bunch of fighters arise over a bunch of people who should fell like one big family and work towards destroying the world rather than creating harmony. The biggest challenge facing the American idea is how to anchor enduring values in this time of rapid and discordant change. Religious and cultural norms of a simpler past seem unable to secure shared values in the complex present. Future: It is certainly very difficult to find a place characterized by justice and freedom, but if the future has to be better than what it's been all this while, America must be the role model for the rest of the world. As regards moral leadership, America stands first in helping and leading her own country and also some of the other suffering countries. This idea may not be true in every sense but we must strive towards the achievement of the same as it is the only hope for freedom in the world which every human being strives for at the end of the day. America means development, liberty, justice and equal opportunity for all. And hence this idea of America should be

Benefits of the Great Wall of China

Benefits of the Great Wall of China The Great Wall The text The Great Wall, by John Man, is about the worlds longest man made structure. Ranging from eastern to western China the length of the great wall remains unknown because the wall does not form a single continues line. There are several gaps and its been destroyed and rebuilt during different dynasties. Measurements vary between 2,694 and 6,000 kilometers from the western desert to the sea (Man, 5). The section that was built in the Ming Dynasty is about 25 feet tall and 16 feet wide. In Chinese, the symbol for wall is ambiguous; it can mean both Long City, and Long Walls. Construction of the Great Wall began around 214 BC and it was maintained until the 16th century. The Wall that was built in the Qin Dynasty is the most famous one because it was the first and oldest section that still remains today. The latest or the most current segment was built in the Ming Dynasty. There is much more to it than just a barrier; the wall itself contains fortresses, barracks, guard towers and beacon towers (Man, 5). Though the Great Wall is a national symbol of identity for the Chinese, the reason for its construction is commonly unknown. Most people believe that the wall was built to create protection from the barbarous nomads in northern China who were attacking them, but this was not the case. John Man in The Great Wall argues that the nomad attacks were a justification for the destruction of the tribes. The nomads were not the ones to initiate violence; it was the Chinese that provoked and attacked the nomads for land. The Wall was never the barrier it seemed or was claimed to be because nomads could still easily go over or through it while the Chinese empire ruled and influenced both side of the wall (Man, 8). So it was useless against the Mongols in the north. It was Chinese expansionism that eventually forced the evolution of pastoral nomadism and Chinese expansionism that created the threat (Man, 21). The construction of the wall served mutliple purposes. One, it defined spheres of interest, marking a frontier and confining the unruly nomad populations where they could eventually be turned into workers (Man, 8). Two, it was a way for ambitious leaders to flaunt their power and warn alien threats. The wall was first created when China was divided into three different states: the Zhou in the northern borderlands, the Qin in south and west, and the Yen in north and east. These rulers each built walls for protection from each other and to show that they were serious about ruling (Man, 23). In 221 B.C. Qin Huang conquered and unified all the states and symbolically demolished the inter-state walls. He then extended the remaining wall into the northern frontier for protection from an Xiongnu invasion (Great Wall). The wall eventually became Chinas main civic project, comparable in scope to the pyramids in Egypt, and construction continued until the last dynasty in the 16th century. One of the biggest advantages of the Great Wall was that it created a sense of identity for the Chinese. It portrayed their endurance and their economical and political power. Although it was functionally useless and took hundreds of years to complete, it worked as a symbol of authority and power in the eyes of Chinas opponents and enemies. It also isolated the nomadic tribes that lived in the northern side of the wall, forcing them to participate in barter and trade. One of the advantages of the great wall was this forced increase in commercial and trade. Scholar Jia Yi states, our markets beneath the Great Wall will surely swarm with the Xiongnuà ¢Ã¢â€š ¬Ã‚ ¦When the Xiognu have developed craving for our rice, stew, barbecues and wine, this will have become their fatal weakness. Border Markets Thrived(60). The Wall also helped protect traders and administrators, which encouraged a merchant middle class in the western kingdoms, leading China to be richer than ever. While the empire was split in three different states, it was the nobles who were responsible for organizing a workforce for the construction of the walls. Peasants were forced to work on the wall by their nobles (Man, 23). People suffered from the forced labor it took to build the Great Wall, (Man, 123). It was estimated that during the construction of the wall, from 5th to 16th century, about 2-3 millions Chinese workers lost their lives (Great Wall). They didnt have a formal burial, the workers that died were sealed inside the wall as if they were born to support in weight both in life and in death. The workforce was divided into three different groups: soldiers, criminals, and ordinary people. Millions were called to work on the Wall, leaving their families and loved ones behind; even children had to join the workforce (Labor Force of Great Wall). The wall led to a large numbers of deaths and injuries during the years of its construction. It split up families and widowed many women. Not only did the wall have a negative effect on the citizens of the empire but it also had a negative impact on the nomads that lived on the northern side of the wall. It restricted their area of stay and the resources they had, limiting their amount of space for animals and restricting their travel to alternative trade or lands. This eventually led nomads to unify under the Mongolian Empire. The Mongolian Empire was led by emperor Genghis Khan, who organized raids and attacks on the Chinese Empire. The wall might have been a great authoritative representation, but it had an equally strong negative effect on the communities surrounding it. The wall that was built by the first emperor Qin was not sustainable; it was made of earth rather than stones, causing the wall to vanish over the years. Later dynasties would then rebuild it using earth, wood, or stones. Originally, the earth wall was made from was a mix of mud and local grass straws. The wall in north of Guyuan and in Yinchuan is the oldest original earth section. Later, lacking any efficient form of transportation for the materials, the workers would just adapt local resources. They would use rocks from nearby mountains or rammed earth from the plains. It wasnt until the later dynasties started expanding the walls to Hohhot and Beijing that carved stone began to be formally and universally used. Because of this patchwork of materials, some parts of the wall were made of chunks of flat, slate-like rock and ran along a hillside while others used bricks (Man, 8). During the Ming dynasties the walls were constructed using tiles, lime, and stone, which managed to last longer and be more effective (The Wall). Because the bricks were easier to carry compared to stones and earth, they made it easier for the workers to build the walls (The Wall). The stones were still used for the foundations since they could hold the walls weight better under different conditions. As years passed, people continued to acquire better resources and methods to construct the walls. The time and the location of the structure help determine the reasons behind the creation of the walls. It was built at a time where competition and power among the different states and regions was at its peak, different Emperors wanted to intimidate their respective enemies by showing them that they had the economic and political power necessary for this huge civic project. It was more of a symbol of their power rather than functionally protective as there was no real exterior threat to the dynasties. Even if there was, the nomads had no problem climbing or going through the wall. To them, the wall was not an obstacle. The Great Wall was built at a time where emperors wanted to flaunt their dominance to intimidate any potential enemy attacks. The great wall was am intimidating structure, a series of safe-houses for traders, a hugely extended barracks, a road for the transport of goods-and thus, as the second meaning of the symbol for great wall in Chinese implies, a very long city. Today the great wall is a representation of peace. A Tibetan said The Great Wall is a masterpiece containing the wisdom and diligence of all the peoples and nationalities of China. As the years passed, the wall became more redundant. Today the wall is a representation and symbol of China. The wall is no longer a barrier or a border but a pure symbol of a Chinese heritage. It attracts millions of people from all over the world who come to see the worlds largest structure. Useful in its time, today construction of the wall would create a dispute among United Nations. It would be even less functionally protective as a wall would not stop the intentions of any outside threat with the technology and weapons we have today. The Great Wall by John Man isnt the best literature Ive read, especially for this assignment. The most useful information I received for this assignment was in the introduction. The rest of the book focused more on the broader history of China and its dynasties. Even though it was interesting to learn about the different dynasties, it wasnt really related to our assignment and wasnt engagingly written. I felt like there was too much factual information for a reader to keep focused on the main idea. The author didnt have clear specific information about the wall. It was scattered all over different chapters without a clear organizing structure. It wouldve been better if he included more information on and of the people who built the walls, their lifestyle, and the conditions in which they worked in. He could have also included more information on the lifestyles of nomads and how the wall changed their traditional cultures.

Middle school Essay

0 year i was born on 1998/7/5, in shanghai, china. 9 month i learned how to walk. 3 years old my first day of kindergarten. i cried but i also met a lot of cool kids. i learned to read. 4 years old i started to dance and i love dancing. 7 years old i went to elementary school and i was very exciting. i played violin for one year and then i quit. 9 years old lost my first tooth, i’m scared. 10 years old i got a first C in my life. rode my bicycle. 12 years old I went to a good middle school, and most people are very good at study. i felt i’m so lonely and tired. But after 2 weeks, i made a lot of friends and i love my life in my high school. my feet hurt, my doctor told me that i can’t dance anymore, play any spots or P. E. class. 13 years old i moved to america because i got a bad score in my middle school. my parents think that i can’t get into a good high school in china. most my classmates cried, i cried. i really missed them went i first came to here. but after few days, i adjusted my new life and i like my new school taylor middle school. however, i still miss my family members in shanghai and my friends. i still contact them. i also took a lot of classes after school to improve my english. 14 years old i became a eighth grader, i felt i’m so mature. i learned a lot from this year. i started to play guitar. 15 years old i went to mils high school. i got a good grade. 19 years old i went to UC berkeley. i met my boyfriend. had a good time in UC berkely. 24 years old graduated from UC berkeley, became a good psychologist. 26 years old i got married, have a good life. 27 years old got a lot of money and had my first child. 32 years old got my second child. 70 years old i got stomach cancer. 82 years old i died from gastric cancer, i donated my organs.

Happy Nation

Happy Nation What is happiness? When asked this question, many people would have many different answers. Some may refer to happiness as family, and others may declare money as one of their main reasons for happiness. Indeed, all people are different. However, happy people usually have one thing in common and it is where they live. So, what should a country have, or look like in order to deem itself the happiest? According to New York Times’ reporter Nicholas D. Kristof, Costa Rica is the current â€Å"winner† of the â€Å"World Database of Happiness. This small Central American country has accomplished monumental undertakings to deserve this enormous title. For instance, Costa Rica abolished its army, preserved nature, and made investments in education more profitable than investments in artillery. In fact, Costa Ricans can be proud of their country and fairly deem themselves the happiest nation; however, Americans, for example, can also deem their country as the happi est ones. Moreover, the United States has everything to be at the top of the list of â€Å"happy nations. A rich environment, high level education, enriched family and international relationships would be some of the reasons why American citizens may consider themselves to be the happiest nation in the world. First of all, the United States have a very rich environment to be happy with. The environment of the US consists of sparkling lakes and streams full of fish, making fishing a popular hobby of Americans sportsman. In addition, an abundance of cascading mountains and forests full of deer, wild boars, pheasants, birds and other animals make hunters and naturalists alike happy to be here.In fact, every year more and more people retreat to the mountains and campsites to hunt or vacation and enjoy these natural amenities. To name a few others, skiing, snowboarding and biking are sports that becoming more popular these days. In 2009 for example, according to the National Ski and Sno wboarders Retailers Association, 5. 5 million people participated in the sport in 2009. The United States’ national parks encourage enthusiasts from its natives and tourists from all over the world.In addition, the US has many bodies of water, but the Pacific and Atlantic Oceans, on the East and West Coasts of the United States, offer many opportunities. In fact, Americans love sea food and having access to the two largest oceans makes eating fish daily a common occurrence. Moreover, having two oceans spanning two major coast lines provides picturesque sandy beaches for comfortable living and popular vacation spots. From California to Oregon, and Maine to Florida, these beaches and scenic spots draw many to live and vacation here. Besides the lakes, mountains and beaches, the United States has many more wonders of nature.For instance, the Grand Canyon in Arizona, Yellowstone National Park in Wyoming, the Arches National Park in Utah as well as Yosemite National Park in Califo rnia all of which draw many visitors. Only Grand Canyon visited 4. 41 million tourists in 2008. In addition, Niagara Falls, sharing its border with Canada is also one of the most widely visited natural attractions among Americans. In other words, the United States has an incredible environment that can easily be deemed the best in the world. The second important reason why Americans can consider themselves a happy nation is education.American education is widely known as the best around of the world. In fact, most notable famous scientists, archaeologists and sportsman graduated from colleges and universities in the United States such as inventor Sicorsky, sportsmen Tiger Woods and a scientist Linus Pauling. Besides that, almost every person who had a chance to graduate from any of the United States’ universities countries became later successful in native country. Indeed, a diploma from an American educational institution is easily accepted in other countries; therefore, the re are not difficulties with finding job .In addition, there is also another extraordinary reason that supports American education opportunities. It is financial aid. Very few counties provide financial aid to low-income students, and American citizens who are offered this opportunity should be very proud of it. Despite the current economic downfall, the United States continues to provide this opportunity allowing students to obtain an education in higher learning. For instance, in 2008 the United States Government provided nearly 91 billion in financial aid to 104 million students.Moreover, according to President Obama the financial aid budget will increase this year and more students will be able to finish their study. Furthermore, the American government creates special programs that allow students from foreign countries to come to the United States on student visas. Those programs are very popular among foreign students because they not only provide a decent opportunity to gain a valued experienc e, but also provide job opportunities after graduation. Briefly, high level education is one of the reasons that support America as a happy nation.Finally, enriched family and international relationships are also good reasons that support the American â€Å"Happy Nation† theory. In fact, family, for almost every American citizen, is the biggest treasure in the world. There is no other place in the world where people send so many greeting cards to loved ones as they do here in the United States. For example, in the Ukraine cards are sent for happy events such as, birthdays, weddings or holidays, however it would be interpreted as a personal offense to receive a sympathy card when someone dies.It is even impossible to find such kind cards in the Ukraine because they simply are not for sale! Therefore, Americans have to be proud of having such a nicely-shared tradition. Another practiced tradition that may deem as â€Å"American only† is the Thanksgivin g holiday. In fact, this favorite United States’ holiday is unfamiliar to other countries. Indeed, there is no other place in the world where people, once a year – no matter what, spend many hours flying or driving to spend this holiday with their loved ones enjoying family traditions.Besides the family relationships, Americans have excellent international relationships. Around the world the United States is known as a strong, wealthy and successful county. Moreover, during international conflicts the United States’ opinion often plays an important role in the negotiating process. In fact, in 2002 the United States of America solved Arab-Israeli Conflict between Palestine and Israel. Indeed, America is looked upon for its strength. Besides good negotiation skills America is known as a very welcomed and peaceful country.Throughout time thousands of people from hundreds of countries, despite their race or religion, settled and made their homes in the United States . In other words, a country where discrimination does not exist and holiday traditions are practiced from generation to generation can easily be deemed a joyful place in the world. The United States has everything it needs to consider it a happy country. People from around of the world who visited the US at least once noticed how glorious the United States is.Moreover, the relationships that the American Government built over time with other countries may also be one of the reasons why American citizens are proud of their country. In addition, the high level of education that is world renowned may also make citizens feel happy. In other words, a happy nation is comprised of hard-working satisfied people who enjoy their environment, families and homes, who take pride and are patriotic, and who support educational opportunities provided by a government respected by other nations – that country is the United States of America.