Advertising essays

Advertising essays Imagine you are on the beach, water clear as crystal, grabbing for your beach towel to dry your salty body off, you realize?I don't smell as fresh and sexy as a women should.? You open your Cosmo Girl Magazine that was purchased to help you lounge on the sand and find the solution to your stinky problem, Davidoff's Cool Water perfume for women. You can be dirty and wet as a stray dog, and you will still smell sexy and irresistible with the scent illuminating from your skin. Davidoff's Cool Water advertisement draws potential customers in by its dripping wet exotic, flawless, picture perfect woman who can make men want her and make women want to be her alongside the crystal blue perfume bottle. The idea of the advertisement is to first get your attention and then to make you desire the product. According to Jib Fowles, author ofAdvertisings Fifteen Basic Appeals,? this simple yet attention grabbing advertisement has one goal, to appeal to all the needs of consumers. Based on Fowles? essay, this ad uses three basic appeals to meet its purpose: the need for sex, the need for affiliation, and also the need for attention. Let's talk about sex baby?,? this subject is one of the quickest ways to grab a consumer's attention. To shock a viewer or to show something unexpected and rebellious will stop anyone from turning the page to quick. And in addition any consumer who agrees of disagrees with the ad's intent will form their own opinion remember the ad, which is theresponse most advertisers seek? (Fowles 65). In Cool Water's ad, the image of the beautiful women let's men and women both use their imagination with no limits. Men may envision any women of their heart smelling as sexy as the women looks and uses the ad as a reference for the next gift he purchases his mate. Women will also turn their attention to the ad. The attractive woman appears simple and flawless and women may consider how they themselves may attempt flawle...

Biography of Benjamin Banneker, Author and Naturalist

Biography of Benjamin Banneker, Author and Naturalist Benjamin Banneker (November 9, 1731–October 9, 1806) was a self-educated scientist, astronomer, inventor, writer, and antislavery publicist. He built a striking clock entirely from wood, published a farmers almanac, and actively campaigned against slavery. He was one of the first African Americans to gain distinction for achievements in science. Fast Facts: Benjamin Banneker Known For: Banneker was a writer, inventor, and naturalist who published a series of farmers almanacs in the late 1700s.Born: November 9, 1731 in Baltimore County, MarylandParents: Robert and Mary BannekyDied: October 9, 1806 in Oella, MarylandPublished Works: Pennsylvania, Delaware, Maryland and Virginia Almanack and Ephemeris, for the Year of our Lord, 1792Notable Quote: â€Å"The color of the skin is in no way connected with strength of the mind or intellectual powers.† Early Life Benjamin Banneker was born on November 9, 1731, in Baltimore County, Maryland. Although he was born a free man, he was the descendant of slaves. At that time, the law dictated that if your mother was a slave then you were a slave, and if she was a free woman then you were a free person. Bannekers grandmother Molly Walsh was a bi-racial English immigrant and an indentured servant who married an African slave named Banna Ka, who had been brought to the Colonies by a slave trader. Molly had served seven years as an indentured servant before she acquired and worked on her own small farm. Molly Walsh purchased her future husband Banna Ka and another African to work on her farm. The name Banna Ka was later changed to Bannaky and then changed to Banneker. Benjamins mother Mary Banneker was born free. Benjamins father Rodger was a former slave who had bought his own freedom before marrying Mary. Education Banneker was educated by Quakers, but most of his education was self-taught. He quickly revealed to the world his inventive nature and first achieved national acclaim for his scientific work in the 1791 survey of the Federal Territory (now Washington, D.C.). In 1753, he built one of the first watches made in America, a wooden pocket watch. Twenty years later, Banneker began making astronomical calculations that enabled him to successfully forecast a 1789 solar eclipse. His estimate, made well in advance of the celestial event, contradicted predictions of better-known mathematicians and astronomers. Bannekers mechanical and mathematical abilities impressed many, including Thomas Jefferson, who encountered Banneker after George Elliot had recommended him for the surveying team that laid out Washington, D.C. Almanacs Banneker is best known for his six annual farmers almanacs, which he published between 1792 and 1797. In his free time, Banneker began compiling the Pennsylvania, Delaware, Maryland, and Virginia Almanac and Ephemeris. The almanacs included information on medicines and medical treatment and listed tides, astronomical information, and eclipses, all calculated by Banneker himself. Many historians believe that the first printed almanac dates to 1457 and was printed by Gutenberg in Mentz, Germany. Benjamin Franklin published his Poor Richards Almanacs in America from 1732 to 1758. Franklin used the assumed name of Richard Saunders and wrote witty maxims in his almanacs such as Light purse, heavy heart and Hunger never saw bad bread. Bannekers almanacs, though they appeared later, were more focused on delivering accurate information than on communicating Bannekers personal views. Letter to Thomas Jefferson On August 19, 1791, Banneker sent a copy of his first almanac to Secretary of State Thomas Jefferson. In an enclosed letter, he questioned the slaveholders sincerity as a friend to liberty. He urged Jefferson to help get rid of absurd and false ideas that one race is superior to another. Banneker wished Jeffersons sentiments to be the same as his, that one Universal Father...afforded us all the same sensations and endowed us all with the same faculties. Jefferson responded with praise for Bannekers accomplishments: I thank you sincerely for your letter of the 19th and for the Almanac it contained. No body wishes more than I do to see such proofs as you exhibit, that nature has given to our black brethren, talents equal to those of the other colours of men, that the appearance of a want of them is owing merely to the degraded condition of their existence both in Africa America...I have taken the liberty of sending your almanac to Monsieur de Condorcet, Secretary of the Academy of sciences at Paris, and member of the Philanthropic society because I considered it as a document to which your whole colour had a right for their justification against the doubts which have been entertained of them. Jefferson later sent a letter to the Marquis de Condorcet informing him about Banneker- a very respectable mathematician- and his work with Andrew Ellicott, the surveyor who marked the boundaries of the Territory of Columbia (later the District of Columbia). Death Declining almanac sales eventually forced Banneker to give up his work. He died at home on October 9, 1806, at the age of 74. Banneker was buried at Mount Gilboa  African Methodist Episcopal Church  in  Oella, Maryland. Legacy Bannekers life became the source of legend after his death, with many attributing certain accomplishments to him for which there is little or no evidence in the historical record. His inventions and almanacs inspired later generations, and in 1980 the U.S. Postal Service issued a stamp in his honor as part of the Black Heritage series. In 1996, a number of Bannekers personal belongings were auctioned, and some of them were later loaned to the Benjamin Banneker Historical Park and Museum. Some of Bannekers personal manuscripts, including the only journal  that survived the 1806 fire that destroyed his home, are in the possession of the Maryland Historical Society. Sources Cerami, Charles A.  Benjamin Banneker Surveyor, Astronomer, Publisher, Patriot. John Wiley, 2002.Miller, John Chester.  The Wolf by the Ears: Thomas Jefferson and Slavery. University Press of Virginia, 1995.Weatherly, Myra.  Benjamin Banneker: American Scientific Pioneer. Compass Point Books, 2006.